NEW Video highlights how CDC’s Core SVIPP and ICRCs Partner to Promote Safer Communities


We’re excited to share a new video that shows how partnerships between state health departments and Injury Control Research Centers (ICRCs) that include the U-M Injury Prevention Center, work together to promote safer communities. Through the partnership, Mercy Health, Muskegon, MI worked to prevent abusive head trauma/shaken baby syndrome through the Period of Purple Crying educational program.

Specifically, the video demonstrates the value of the partnership between the Core State Violence and Injury Prevention Program (Core SVIPP), implemented through the Michigan Department of Health and Human Services, and the National Center for Injury Prevention and Control funded Injury Control Research Centers (ICRCs). The video highlights how Core SVIPP and ICRCs work together by making important, lasting contributions to the injury field within their communities, such as Muskegon, Michigan. Watch the video to hear more about the partnership from U-M IPC Managing Director Jessica Roche; U-M IPC Evaluation Lead Dr. Justin Heinze; Holly Alway, Coordinator, Injury Prevention, for Mercy Health; Deltavier Robertson, of the Michigan Core Violence Injury Prevention Program; and Angela Marr, Branch Chief, Division of Injury Prevention, CDC’s Injury Center.